Inventory of 5 Major Events in Domain Name Market in 2012

In 2012, the frequent transaction of domain names, diversified applications, and the increasing importance of enterprise network brand building have made their development more powerful. According to the latest Domain Name Industry Report released by Verizon (VeriSign), as of September 30, 2012, the total number of domain name registrations for all top-level domain names in the world exceeded 0.246 billion.
If 2011 is the prelude to the change of domain name pattern, then this year is the year when the domain name market really changes. The official opening of CN domain names to individuals gives individuals a stage to show their individuality on the Internet. The emergence of "Mobile Wanwang" has realized the possibility of domain name management anytime and anywhere. The dust of the lottery results of new top-level domain names has made it possible for Chinese enterprises to have new top-level domain names belonging to their own brands... Let's review the 5 major events in the domain name market in 2012.
Personal registration. CN Domain Name Officially Opened From the Coming of Media Era
In May 2012, in order to meet the public's application demand for national domain names, the Ministry of Industry and Information Technology officially approved that the national top-level domain names ". CN" and ". China" were officially opened to natural persons for registration. All natural persons can apply for registration of ". CN" and ". China" through the domain name registration service certified by CNNIC ". At the same time, the name domain name with the name pinyin as the main body has also officially brought people into the self-media era.
Today, individuals have become an important part of the Internet. The reopening of personal CN domain names will promote the close integration of more personal identity applications and domain names to facilitate communication and brand building. The open registration of name and domain names not only arouses people to attach importance to personal brand protection, but also provides room for the development of some grassroots. Grassroots people who are popular on the Internet gradually come into the public's attention.
According to the survey, more than 60% of CN domain names are registered by young people between the ages of 25 and 35. In the future, this group will continue to increase, and their interaction with the Internet will be further enhanced.
The exclusive domain name of the micro-site opens the micro-marketing door for small and medium-sized enterprises.
In June 2012, Wanwang announced that it had reached a strategic cooperation with Sina Weibo and China Internet Network Information Center (CNNIC) to launch a series of micro-blog innovative products based on CN domain names and ". China" domain names for small and medium-sized enterprises, and jointly build a micro-blog industry chain for small and medium-sized enterprises.
From Sina Weibo to Wanwang Weibo, small and medium-sized enterprises can automatically generate official interactive website pages with microblog content in 5 seconds. From Wanwang Microstation to Microstation Domain Name, SMEs can quickly own their own CN domain name or ". China" domain name and point to WeChat. From the domain name of the micro-station to Sina enterprise microblog, small and medium-sized enterprises can automatically bring the real-name filing information into Sina enterprise microblog for authentication and open Sina enterprise microblog faster, then enjoy more abundant microblog display and marketing interactive services.
the "micro-era" has come. Micro-sites combine CN domain name and ". China" domain name with micro-blog innovation to redefine enterprise website building. While helping small and medium-sized enterprises to significantly reduce IT costs, it provides them with a more convenient network marketing channel.
The "Mobile Wanwang" is launched for the first time to manage domain names anytime and anywhere.
In September 2012, "Mobile Wanwang" landed in Apple's IOS App Store, making it the first mobile application client in China to realize real-time domain name management. It is understood that mobile phone users can log in to Appstore, Anzhi, Android, 91 Assistant, Jifeng Network and many other application markets to download the application free of charge.
"Mobile Wanwang" can provide domain name query, domain name physical examination, resolution management, domain name information, etc. The biggest highlight of this application is to liberate the "strict guard" users beside the computer and realize the "mobile management" of the domain name by users, so that it can more conveniently and quickly control the latest developments in the domain name market and the real-time management of the domain name to which it belongs.
"Mobile Wanwang" is an innovation for the Chinese domain name market. It can be said that this innovation in domain name management allows users to become more active in emergencies.
CNNIC splits ". cn" and ". China"
In October 2012, according to the "Announcement on Registration and Service Adjustment of Domain Names in China" issued by CNNIC, as an independent top-level domain, the ". China" domain name will refer to the naming rules of the ". cn" domain name and other top-level domains. Users can use Chinese characters, English letters, Arabic numerals, and connector'-'combinations to name the domain name individually or in combination.
After a lapse of two years, ". cn" and ". China" are officially separated, and the "Chinese. cn" and "Chinese. China" domain names will be registered and served separately. If users who previously registered the domain name need to continue to use the two suffixes, they must be renewed separately.
can be said that the independent operation of ". cn" and ". China" is based on the needs of netizens for the development of the Internet, and it has also brought enterprises into an unprecedented journey of development and innovation. National enterprises will take advantage of the opportunity to strengthen the construction of their own brands, while international enterprises will have better opportunities to carry out localized management.
The new top-level domain is officially opened and the domain name application pattern is changing.
, the new top-level domain application platform TAS was officially opened. The application list was announced on June 13. There are 1930 applications in the world and more than 40 applications from Chinese enterprises. In July, ICANN announced that the 46th session will be held in Beijing in April 2013. ICANN discussed the rules of approval sequence, and finally changed from raking to drawing lots. IDN took precedence. The drawing results will determine the time for the publication of the subsequent results of each TLD and the signing authorization, according to the current schedule, this means that the first batch of TLDs will be available as soon as the first half of next year; on December 17, 2012, the high-profile live lottery for the new top-level domain list ended in Los Angeles.
for enterprises, the new top-level domain name means that the role of brand enterprises will span from passively registering and protecting domain names to actively establishing their own top-level domain names on the Internet. After the expansion of the new top-level domain name, the domain name pattern will be greatly changed, which will affect the global brand value of applicants to a certain extent. In the future, with the full application of new top-level domain names by enterprises, it is bound to create a new business model.
from the application level, with the development of the Internet, the interaction between individuals and the network will be further strengthened. The official opening of personal domain names has opened the door to the self-media era. People are no longer passive information recipients, but become a main body of the network; companies can have their own new top-level domain names, and strengthen their own brands on the basis of easy management. Shaping. At the same time, I believe that with the diversification of domain name applications, the relevant domain name management policies will follow.